CAS Podcast Episode 102 | Advertising and Marketing to Your Niche Video
CAS Podcast Episode 102 | Advertising and Marketing to Your Niche
Listen to other episodes: https://customapparelstartups.com/podcasts/
Episode 17: https://customapparelstartups.com/episode-17-know-numbers-value-customer/
LTV spreadsheet is a lead magnet
1. Intro
2. Knowing your numbers
- Episode 17
- we're going to cover the very basics
3. Actually Marketing and Advertising
- you have a niche, how do you reach them
First, we'll divide between reaching them locally or online, then we'll discuss ways to reach them in each.
Off-line Marketing and Advertising + Local Customers:
#1 Goal of this is that everyone in your niche, in your area, knows who you are and what you do.
Networking in the niche - including events
Where what you do - all the time
Actual Sales - Active Word of Mouth
Like approaching the owner of an archery range/store
Visiting your niche directly - if you sell to hair salons, for example
Advertising locally
In Print
Facebook Marketplace
Craigslist
Local FB Groups and Meetups
Online Advertising
Free:
GoogleMyBusiness
Facebook Page/Group Marketing
Facebook Dos and Don'ts https://customapparelstartups.com/episode-26-facebook-business-dos-donts-facebook/
Getting Found Online: https://customapparelstartups.com/episode-19-getting-found-online/
Instagram
Growing FAST
Images are King
Searchable # are great for niches
Paid:
Google Ads - paid search is hard and can be expensive because you're competing with big sellers
Facebook ads can be a big win
Platform Ads:
Etsy Promoted Listings
Amazon Ads
Listings in local group sites / boards
e.g. Florida Fishermen's Forum
GET TRAINED on how to start a custom t-shirt business with this new online course: https://customapparelstartups.com/product/start-a-custom-t-shirt-business-online-training/
About the Site 🌐
This site provides links to random videos hosted at YouTube, with the emphasis on random. 🎥
Origins of the Idea 🌱
The original idea for this site stemmed from the need to benchmark the popularity of a video against the general population of YouTube videos. 🧠
Challenges Faced 🤔
Obtaining a large sample of videos was crucial for accurate ranking, but YouTube lacks a direct method to gather random video IDs.
Even searching for random strings on YouTube doesn't yield truly random results, complicating the process further. 🔍
Creating Truly Random Links 🛠️
The YouTube API offers additional functions enabling the discovery of more random videos. Through inventive techniques and a touch of space-time manipulation, we've achieved a process yielding nearly 100% random links to YouTube videos.
About YouTube 📺
YouTube, an American video-sharing website based in San Bruno, California, offers a diverse range of user-generated and corporate media content. 🌟
Content and Users 🎵
Users can upload, view, rate, share, and comment on videos, with content spanning video clips, music videos, live streams, and more.
While most content is uploaded by individuals, media corporations like CBS and the BBC also contribute. Unregistered users can watch videos, while registered users enjoy additional privileges such as uploading unlimited videos and adding comments.
Monetization and Impact 🤑
YouTube and creators earn revenue through Google AdSense, with most videos free to view. Premium channels and subscription services like YouTube Music and YouTube Premium offer ad-free streaming.
As of February 2017, over 400 hours of content were uploaded to YouTube every minute, with the site ranking as the second-most popular globally. By May 2019, this figure exceeded 500 hours per minute. 📈
List of ours generators⚡
Random YouTube Videos Generator
Random Film and Animation Video Generator
Random Autos and Vehicles Video Generator
Random Pets and Animals Video Generator
Random Travel and Events Video Generator
Random People and Blogs Video Generator
Random Entertainment Video Generator
Random News and Politics Video Generator
Random Howto and Style Video Generator
Random Education Video Generator