CAS Podcast Episode 94 | Planning Your First Successful Marketing Campaign Video
CAS Podcast Episode 94 | Planning Your First Successful Marketing Campaign
Listen to other episodes: https://customapparelstartups.com/podcasts/
You can create amazing marketing content. Creating an effective marketing plan is the goal of all entrepreneurs, but execution is often lacking.
In this episode of the CAS podcast, we are helping you get set up to create a successful marketing campaign. As a custom apparel business owner, your success in marketing not only depends on having good ideas, but also executing those ideas to make sure you have measurable success.
Stage 1: Make a Plan
- Define your Brand - what is your business personality? One exercise would be selecting 3 words that describe how you want to be seen to your customers.
Examples:
Professional - Funny - Masculine - Feminine - Edgy - Witty - Artistic - Soothing - Rustic - Retro - Mature - Jolly - Glamorous - Graceful - Rebellious - Youthful - Urban - Country - Vintage - Active - Intense - Lush - Inspiring - Religious - Hip - Fun - Timeless - Contemporary - Casual - Athletic - Classic
Do you have a plan/strategy for what this marketing will do? Specifically.
What is your GOAL
Brand awareness
Sell a particular item
Drive people to your event
Get people to buy from your website
what kind of customers will you bring in?
What is your audience?
What is a number of customers and revenue you want to gain?
Where do you want to deliver your message?
Facebook
Google Search
Print
Local Advertising
Organic Search
Boards/Newsletters/Hand-Outs
Outbound Sales - Knocking doors
What will the message be?
Coupon / Promo
Let people know your business exists
Offer free consultation
Advertise specific designs / styles
Does this align with your brand?
Be sure your marketing aligns with your business personality. is your message and delivery method lined up?
Consider your message and if it makes sense.
If you have edgy/rebellious brand... it might not work well with a message designed for making corporate apparel.
If your brand is feminine and glamorous ... marketing to a soccer team might not work as well.
Location matters too
Local youth sports.. bulletin boards / Hand Outs, YES
Paid Google search .. NO
Skater t-shirts - Facebook, YES
Church bulletin board, NO
What is your Goal?
Set a number of sales, revenue earned, number of new customers. Essentially answer the question.. "If i can earn $X then i would do this marketing again"
Stage 2: Set Up
- Creative
Do you need art? Images? pictures? Video? How will they get done? What are the specs?
- CTA
What do you want your prospect to do? Visit website, call you, attend an event.
- Offer
What is the specific offer? Why are they going to follow through with your CTA? Coupon, deal, special, freebie
- Shareable
Get the best bang for your buck. Make it shareable... website, social, email sign up, Facebook page like, etc.
Stage 3: Create
- Sketch it out
Briefly sketch it out on a paper/computer. What will it look like? is it just text? Have an idea of what your marketing content will look like. a concept.
- Well Designed
Your art should meet requirements of ad needs. Always overshoot on quality, you don't want poor quality in your design, art, pics, etc. Don't DIY if not in your skillset
- Matching pieces
Be sure your images, colors, fonts and word styling all match. If your images look casual, be sure your wording/brand is. If it feels corporate, don't wear flip flops in the video
- Free of Typos and poor grammar
Stage 4: Execute / Test
Usually, this is a stage where you take your first shot (or shots) and see how it works out. You aren't always looking for a massive win, but signs that this is the right direction.
If you plan to advertise in every local park for sports apparel, start with one and see how it works.
If you plan to advertise on Facebook, start with a couple of ads with different offers or images and a small budget. Once you see its working, bump up the budget.
Step 5: Revamp or Scale Up
Two things may have happened here:
1. Marketing landed somewhere between terrible failure and below your goal. If this is the case, revamp your ideas. Try something different. Try a different offer or goal.
2. SUCCESS - if this happened don't mess with it! Spend more, scale it up, and keep an eye on it until it reaches max potential.
Listen to other CAS Podcast episodes:
Episode 93: https://youtu.be/V_8vSacOVjQ
Episode 92: https://youtu.be/jNgM75rGL34
Episode 91: https://youtu.be/2kR0ro6eyfw
Episode 90: https://youtu.be/RDloj3C_lto
Episode 89: https://youtu.be/CUo0PRAxNwc
Episode 88: https://youtu.be/uA0ptpuotXY
GET TRAINED on how to start a custom t-shirt business with this new online course: https://customapparelstartups.com/product/start-a-custom-t-shirt-business-online-training/
About the Site 🌐
This site provides links to random videos hosted at YouTube, with the emphasis on random. 🎥
Origins of the Idea 🌱
The original idea for this site stemmed from the need to benchmark the popularity of a video against the general population of YouTube videos. 🧠
Challenges Faced 🤔
Obtaining a large sample of videos was crucial for accurate ranking, but YouTube lacks a direct method to gather random video IDs.
Even searching for random strings on YouTube doesn't yield truly random results, complicating the process further. 🔍
Creating Truly Random Links 🛠️
The YouTube API offers additional functions enabling the discovery of more random videos. Through inventive techniques and a touch of space-time manipulation, we've achieved a process yielding nearly 100% random links to YouTube videos.
About YouTube 📺
YouTube, an American video-sharing website based in San Bruno, California, offers a diverse range of user-generated and corporate media content. 🌟
Content and Users 🎵
Users can upload, view, rate, share, and comment on videos, with content spanning video clips, music videos, live streams, and more.
While most content is uploaded by individuals, media corporations like CBS and the BBC also contribute. Unregistered users can watch videos, while registered users enjoy additional privileges such as uploading unlimited videos and adding comments.
Monetization and Impact 🤑
YouTube and creators earn revenue through Google AdSense, with most videos free to view. Premium channels and subscription services like YouTube Music and YouTube Premium offer ad-free streaming.
As of February 2017, over 400 hours of content were uploaded to YouTube every minute, with the site ranking as the second-most popular globally. By May 2019, this figure exceeded 500 hours per minute. 📈
List of ours generators⚡
Random YouTube Videos Generator
Random Film and Animation Video Generator
Random Autos and Vehicles Video Generator
Random Pets and Animals Video Generator
Random Travel and Events Video Generator
Random People and Blogs Video Generator
Random Entertainment Video Generator
Random News and Politics Video Generator
Random Howto and Style Video Generator
Random Education Video Generator