Customer Development: How to Get and Keep Customers Long Term Video
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00:49 The Customer Development Process: EIoU
01:10 Getting New Customers By "Exposing" Prospects to Your Business
02:48 Customer Development Through "Involvement" in the Community or Culture
04:01 How to "Upgrade" Your Customers to Larger Purchases
So you're here because you want to learn How to Get and Keep Customers Long Term in your home business and network marketing business...
Well I got you covered!
The Customer Development Process:: EIoU
Developing your customers so they buy from you and continuously buy from you is a special art that rewards business owners long term if implemented.
Getting New Customers By "Exposing" Prospects to Your Business
Exposing your prospects to your business is the first step. Expose means providing valuable information about your product or service and giving your customer one small step to take. This small purchase transforms this person from suspect, to prospect, to customer.
Customer Development Through Involvement in the Community or Culture
The I stands for Involve. Once they have become a new customer, your goal is to involve them in your community. Invite them to different events, Facebook groups, webinars, seminars, etc. This involvement allows your customer to feel part of the mission and vision behind your product, service or business.
How to "Upgrade" Your Customers to Larger Purchases
Once your customer has been exposed to your product, and had been involved in the community, the U is for Upgrade. This means upgrading your customer to either more purchases or higher ticket items. This is possible because all of the psychological parameters for a customer to buy more have been met through this process of customer development.
More frequent purchases and higher transaction purchases serves 2 of the 3 ways to increase sales in any business. This process of customer development and retention also creates a customer who is most likely to remain long term in your business, thus increasing the lifetime value of each customer you acquire!
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