Facebook Business Benefits: The Facebook Business Page vs Personal Profile Debate Answered! Video
Facebook Business Benefits: The Facebook Business Page vs Personal Profile Debate Answered!
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01:14 Benefits and Disadvantages of Personal Facebook profile
07:13 Facebook benefits and disadvantages of FB business page and how to decide
Are you asking yourself which is the best place to get started with promoting your business on Facebook, the Facebook business page or your personal profile?
Well then you would not be the only one. This question has been a constant debate for awhile now until now.
In this video I will share with you what I believe is a comprehensive list of benefits and disadvantages of starting with either a Facebook business page or a personal profile.
Personally I believe that the Facebook business benefits of a business page outweigh the personal profile benefits long term, but that may be the best option for everyone starting out.
The benefits of a Facebook personal profile are the following:
1. Easy to get started and take action
2. Generally you already have an audience on your Facebook profile
3. When promoted the right way (no spamming) posts get seen by more people
4. Can generate engagement and leads quickly and for FREE
5. FREE strategy
The disadvantages of a Facebook profile
1. No custom audiences to use
2. Cannot run Facebook advertisements
3. Facebook posts tend to drop in the feed fast
4. No metrics to analyze engagement
5. Not scalable for your Facebook business
Facebook business benefits of a Facebook business page
1. Can run FB ads
2. Can build a custom audience and use ad dollars efficiently
3. Video watch metrics are available
4. Can use messenger marketing tools like ManyChat
5. Can be an Administrator for groups
6. Can link your Facebook groups to Facebook business page and create community
7. Can build highly targeted audiences
The disadvantages of a Facebook business page
1. Costs money to play
2. Not a lot of organic reach on posts
Check out the video to see my number 1 question you should ask to determine where you should start on Facebook for your business.
📰Show Notes, Links, and Resources mentioned in the video:
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Facebook Business Benefits: The Facebook Business Page vs Personal Profile Debate Answered!
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