CAS Podcast Episode 91 | Steps to Getting More Customers by Networking Video
Listen to other CAS Podcast episodes: https://customapparelstartups.com/podcasts/
In this episode we have put together a formula to follow step-by-step that WILL get you more customers through the power of networking. This formula combines working hard, being personable and a little touch of psychology to give you that extra edge.
Here are the steps to making money with networking:
- Attend Social Events
- Meetup.com
- Local Business & Commerce Groups
- Events for kids where parents socialize (Kids B-day parties)
- Church events
Go with intent to meet people (not to sell)
- In discussion ask what someone else does first
- Show interest in them. The more likely they are a prospect, the more you talk about them. You can pitch your ideas or business later.
- Mention what you do, and see how they react. (they may ask you to talk about it)
Having cards is important, GETTING cards is more important.
- You have control of making contact, rather than waiting.
- You can archive people into your contacts
- Write notes on cards whenever possible
- No card is even a great excuse to contact people (actually I dont have any cards with me, but ill email you and you can add me to your contacts... i can even mail you a few with more info about my company)
Contact them ASAP.
If they discussed business or a referral, you are in. Contact them and discuss the business or proposal
Otherwise next steps are.....
- Drop a quick email or social media contention
- Let them know it was a pleasure to meet them
- Be POSITIVE about something
- View their website, store or social account and genuinely compliment something
- "I just went to your instagram feed and love your pictures, so creative"
- "I ended up checking out your website, wow love the design"
- "I googled your company and saw 100 5 start reviews on google WOW" or....Compliment something about your conversation
- I love your idea about.....
- It was really interesting discussing...
- I didnt know ..... could be so interesting.
Follow up with a "by the way" email
Wait a handful of days and follow up again. This time ask for something
"Hi.... i was thinking about our convo at...... have you considered getting custom apparel for your business.
"Hi..... you mentioned you know a lot of small business owners... is there anyone you can introduce me to that might need my services"
"Hey i was wondering. I am trying to grow my business. could i make you a custom shirt for your business and you tell me what you think? If you love them... you could buy more.... or refer me to some other people"
" I am trying to meet more business owners to help grow my business, (since i make t-shirts) are there any other groups or people you can intro me to. I am trying to build my network"
Keep engaged with them
Don't let your relationship end there. Keep on the edge of their minds so when they need apparel or can refer someone you know them.
TIPS:
- Follow them on social... like, comment, share
- Refer them business. If you know someone who needs their product or service...... send them their way and make sure they know who sent them.
- Leave them a review online.. "just met ....... these are the type of people you want to do business with 5 stars"
- Return to those social events and be sure to say hi to them. Even if you are mingling with others.
Using the above formula will help you build a large network of people who are business associates. Never forget to keep in contact, even if just every few months. Always remember to refer business whenever possible.
TIP: If you are looking to build a network of associates, be sure to have a good way to keep track of them. Using a CRM is a good idea, can add notes, and access mobile.
Listen to other CAS Podcast episodes:
Episode 90: https://youtu.be/RDloj3C_lto
Episode 89: https://youtu.be/CUo0PRAxNwc
Episode 88: https://youtu.be/uA0ptpuotXY
GET TRAINED on how to start a custom t-shirt business with this new online course: https://customapparelstartups.com/product/start-a-custom-t-shirt-business-online-training/
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