Descriptive Research Design I Marketing Research #1 Video
In the first video of the "Marketing Research" series, Francisco Tigre Moura discusses descriptive research designs, methods, applications in marketing and the pros and cons of this design.
Marketing Research Series
1. Descriptive research design: https://www.youtube.com/watch?v=4Z9N_DIQJSA&list=PL4JLN3s8ZpFvEuYyMQ4Bn49QJPts6XWtY&index=2
2. How to create a survey questionnaire: https://www.youtube.com/watch?v=eh9ZzpS0ATM&list=PL4JLN3s8ZpFvEuYyMQ4Bn49QJPts6XWtY&index=3
3. Cross sectional x Longitudinal studies: https://www.youtube.com/watch?v=heB-oWVqM1g&list=PL4JLN3s8ZpFvEuYyMQ4Bn49QJPts6XWtY&index=3&pbjreload=10
4. Types of variables: https://www.youtube.com/watch?v=4lCdZBNSRfc&list=PL4JLN3s8ZpFvEuYyMQ4Bn49QJPts6XWtY&index=4
5. Exploratory research design: https://www.youtube.com/watch?v=TCRWKDh-NLs&list=PL4JLN3s8ZpFvEuYyMQ4Bn49QJPts6XWtY&index=5
6. How to prepare for an in-depth interview: https://www.youtube.com/watch?v=D0hv-bqAPdY&list=PL4JLN3s8ZpFvEuYyMQ4Bn49QJPts6XWtY&index=6
7. Causal research design: https://www.youtube.com/watch?v=JdUOEsyLn7Q&list=PL4JLN3s8ZpFvEuYyMQ4Bn49QJPts6XWtY&index=7
8. Between x within group designs: https://www.youtube.com/watch?v=VuXQkfsNS4w&list=PL4JLN3s8ZpFvEuYyMQ4Bn49QJPts6XWtY&index=8
9. Likert Scales: https://www.youtube.com/watch?v=tC60r7iAgOg&list=PL4JLN3s8ZpFvEuYyMQ4Bn49QJPts6XWtY&index=9
10. Projective techniques: https://www.youtube.com/watch?v=4pfJGtC-Ix4&list=PL4JLN3s8ZpFvEuYyMQ4Bn49QJPts6XWtY&index=10
Additional Series
SPSS tutorial series: https://www.youtube.com/playlist?list=PL4JLN3s8ZpFvFJdc3l7I-sVjKLGzlsYMZ
Thesis Writing series: https://www.youtube.com/playlist?list=PL4JLN3s8ZpFuvS91VP4hn4K49DzptH70N
Additional Marketing Research Sources
Marketing research books: https://liveinnovation.org/list-of-marketing-research-books-for-students-and-professionals/
Marketing research support: https://liveinnovation.org/marketing-research/
Social Media
Site I https://liveinnovation.org
Instagram l https://www.instagram.com/liveinnovationorg/
LinkedIn l https://www.linkedin.com/in/francisco-tigre-moura-4570a121/
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